Regenersis brand (full programme)

Fonebak were suffering from an out-dated logo and a restricting name with little brand value. Through acquisition their company had evolved from just recycling mobile phones to a company now working in partnership with the consumer electronics industry, looking after their entire product lifecycles from launch, to repair, through to final recycling. They needed a new brand identity and name which communicated this new business model. All the new material had to communicate Regenersis’ two key points of differentiation from their competitors –

They manage the whole lifecycle of high end electrical products and their environmental excellence.

A new name, brand architecture and logo was rolled out across the entire group to define all their services under one umbrella brand.

–––––––––––––––––––––––––––––––––––––––––––––––––––––– Logo

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–––––––––––––––––––––––––––––––––––––––––––––––––––––– Stationery

–––––––––––––––––––––––––––––––––––––––––––––––––––––– Guidelines

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–––––––––––––––––––––––––––––––––––––––––––––––––––––– Brochure

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–––––––––––––––––––––––––––––––––––––––––––––––––––––– Environmental design

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